the story
Nature's Carpet consists of a variety of different qualities so that you can have an eco-friendly, sustainable home without sacrificing style.
Nature's Carpet is made of 100% New Zealand Wool, a rapidly renewable resource. The backing is made of jute, a natural fibre, held in place with natural rubber latex. The result is an ultra-low toxicity floor covering which actually improves indoor air quality for your health and comfort.
This beautiful and durable product comes in several styles that will suit your needs. It meets and even exceeds the high standards demanded by both the environmental movement and by individuals with high sensitivity to chemical toxins.
performance
Durability. Wool fibers are naturally elastic. When crushed or stretched, they bounce back to their original shape. Synthetic fibers lose their shape more quickly. They flatten, pill or wear in high-traffic areas and beneath heavy furniture. The raw wool has been treated for resistance to moths and beetles.
Stain-resistance. Our wool carpets derive their stain-resistance from the nature of the fibers. Wool repels liquids, the culprit in most stains. Spills usually blot up, and regular vacuuming removes dry dirt efficiently. Synthetic carpets, are often treated for stain resistance, our wool carpets are free of these chemical treatments.
- Wool responds well to professional cleaning.
- Do not use water-based cleaners designed for synthetic carpets. The moisture can shrink the fibers and pull dirt back into them.
Flame-resistance. Wool fibers won't ignite if exposed to flame. They self-extinguish quickly, often leaving the carpet with only a small amount of ash that can be brushed away. It takes just a single cinder or spark to melt unsightly patches into many synthetic carpets.
Air quality. Wool fibers have microscopic scales that capture and hold dust particles until they are vacuumed. This results in less dust in the air, a boon for people who suffer from allergies. Some studies have shown that wool carpet may also help purify the air by absorbing certain common indoor contaminants, including formaldehyde, nitrogen dioxide and sulfur dioxide. Wool takes in these contaminants far more quickly and completely than synthetic carpets do.
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